• Erika McLepke
  • Contact me

Erika McLepke

  • Erika McLepke
  • Contact me

OpenTable

 

Tenure

2019 – Present

 

Roles

Senior product designer
Lead product designer


 

Private dining

 

What we are trying to achieve

Private dining at OpenTable began with a basic list of local restaurants, limited features, and the ability for diners to filter by party size and email event details. Our team’s goal was to make private dining a main feature by boosting engagement, increasing leads to restaurants, and building a new online booking system for private dining.

How I did the work

Responsible for end-to-end product design, including creating user personas, mapping diner journeys, wireframing, and conducting user concept testing. Developed a strategy to divide the work effectively to meet multiple launch deadlines. Designed screens for desktop, mobile, and tablet platforms. Made adjustments to future iterations based on A/B testing results. Presented designs to executives and team members to ensure organizational alignment. Conducted quantitative diner research to understand specific search behaviors. Mentored and on-boarded two new designers. Served as the sole diner-side designer for over a year before recently adding two contractors to assist with specialized UI features.

Where we are now

XX% increase in restaurant adoption X,XXX instant bookings made, 3 new booking methods available,

 

 

Ticketed experiences

 

What we are trying to achieve

Private dining at OpenTable began with a basic list of local restaurants, limited features, and the ability for diners to filter by party size and email event details. Our team’s goal was to make private dining a main feature by boosting engagement, increasing leads to restaurants, and building a new online booking system for private dining.

How I did the work

Responsible for end-to-end product design, including creating user personas, mapping diner journeys, wireframing, and conducting user concept testing. Developed a strategy to divide the work effectively to meet multiple launch deadlines. Designed screens for desktop, mobile, and tablet platforms. Made adjustments to future iterations based on A/B testing results. Presented designs to executives and team members to ensure organizational alignment. Conducted quantitative diner research to understand specific search behaviors. Mentored and on-boarded two new designers. Served as the sole diner-side designer for over a year before recently adding two contractors to assist with specialized UI features.

Where we are now

XX% increase in restaurant adoption X,XXX instant bookings made, 3 new booking methods available,

  • Designing at KAYAK involves crafting intuitive travel search experiences across web and mobile platforms. This process requires close collaboration with engineers, product managers, and researchers to address design challenges effectively, combining creative approaches with data-driven insights. The dynamic environment emphasizes innovation, continuous learning, and a strong focus on user-centered design principles.

    See work

  • Descriptio

    At Gupta Media, a marketing agency for record labels, I created dynamic motion graphics to boost promotions and music releases. I collaborated with creative and marketing teams to design animations aligned with each label’s brand and artist vision, combining music industry knowledge with digital media trends to support marketing goals.

    See work

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