Pre-rolls and lyric videos are a large part of my daily work at Gupta Media. 15 and 30 second commercials are created from the original album artwork, music videos and any other assets that the client has available. This has allowed me to learn the ins and outs of After Effects, logo animation, illustration and effective video advertising techniques. Here are some of my favorite clips.
Sofia the First
Sofia the First, a Disney television program, needed a kid-friendly video for their newest song, Hoppin' Out With You. Using assets and the brand guidelines from Disney, I created the art direction for this video. The motions are meant to reinforce what the words are saying so that even basic readers can follow the gist of the lyrics. This was built out with the help of one other designer on the Gupta team.
Sofia the First
Kelly Clarkson needed a lighthearted video for her Christmas single. Working with a team of six other designers, I helped storyboard, illustrate and animate the final product. The majority of my work went towards 0:28- 1:12.
At Gupta Media, I work excessively in Flash to create dynamic online ads targeted to music fans. Using the original album artwork, I make engaging, animated ads to prompt the viewer to interact. This is a selection of my favorite works. All of these were created in Flash and live on the Google advertising network.
Jake Owen requested a lyric video for his new cover of the song Days of Gold. It needed to feel summery, hot and southern while catering to core fans. Made in After Effects using video, still images and animated type.
For the launch of the newest book in the Walking Dead series, I put together a 3 page landing site, a 15 second commercial as well as Flash ads to generate interest.
Kip Moore is an up-and-coming country singer who needed a new video for his single Young Love. Working with his theme of love throughout the ages, everlasting love, and a sense of nostalgia, I put together a timeline themed lyric video for him. It was created in After Effects with a tight turn-around of two weeks and (fun fact) my momma makes a guest appearance.
A lyric video for Santana based on the colorful flair of South America. Working with a team of five other designers, I helped storyboard, illustrate and animate the final product. The majority of my work went towards 2:06 t 2:45.
santana laflaca full 1280x720
A Bout de Souffle
Created for Time, Motion, Communication my senior year at Carnegie Mellon. This is a modern take on traditional foreign film subtitles. The subtitles are meant to reflect the personality of the film as well as add its own sense of character. The scene was taken from A Bout de Souffle, directed by Godard. It was constructed in After Effects.
Created for Time, Motion, Communication my senior year at Carnegie Mellon. A reconstruction of a spoken dialogue using only text and image to express the same mood as the original film. The scene was taken from Love Actually and is between a new secretary and her boss who happens to be the Prime Minister.
This is a comprehensive look at creating a product, packaging it, and branding it. I chose to design fabric patterns based off of musicals and fabricated them by screen printing. Additionally I looked at how sewing patterns could be visually and linguistically improved. I aimed to create a sewing pattern for those not familiar with sewing pattern language. The sewing pattern pieces are color-coded to show which piece combines with which pattern and are made out of sticky-backed paper to make the tracing process easier. Designed for my Senior Project at Carnegie Mellon.
An exploration of the contrast between original fairy tales and their muddled Disney counterpart. All illustrations were generated with either cut out paper or in Illustrator. The text is taken from the Grimm Brothers' version of Aladdin and the Magic Lamp. The Disney version is represented by song lyrics taken from the film.
An experimental alphabet book using self-generated text and image to provide a sense of familiarity with a subject. I chose my roommate, Peter, as my subject and focused on the objects that he interacted with on a daily basis. The book was hand-bound using a saddle stitch.
A small collection of my letterpress work from Carnegie Mellon as an undergrad.
A collection of infographics from my time at Parsons Paris as well as a corporate presentation. They include a graphic redesign of the Grand Prix Race of Spain, 2009, an information graphic meant to show the extent of east coast light pollution, and a consumer report for Slade Gordon.